About Us

Discerning Dollars helps to save money on insurance and financial services products.

Discerning Dollars offers a range of technology-based solutions to help consumers find the best products and services to suit their needs.

We were established in 2020 and have offices in Atlanta, Georgia. We aim to save our customers money across a range of financial services products, allowing easy access to brokers and advisers specializing in the product of interest.

Discerning Dollars is completely independent and is not owned by any of the companies offering products and services on the site; this means we can be agile and fast-moving without having to answer to a board of shareholders.